A portfolio of work by Brooke Browne.
I don't have a 'job'. I have passion and potential. I ask myself, "What's not on my agenda that I can fight to put there? Who can I frighten, what can I learn, how can I go faster, what sort of legacy am I creating?" (thank you, Seth Godin.)
Individual giving microsite
My Role: Identify, recommend and manage the creation of the agency’s first microsite. After reviewing the needs of the development department, I recommended a microsite to provide the outlet for info targeted specifically to the individual giving society, Visionaries. Created framework mockup and approved design and development executed by IT.
My Role: Identify, recommend and research the best economical design changes for a website that hadn’t been touched in three years. Focused on the most significant conversion goals, including donations and volunteering. Worked closely with IT to make sure best practices were considered.
SEO and PPC
My role: Plan, implement and analyze SEO and PPC campaigns for various program areas. This is one example of a successful Ad Group within one campaign for our free tax services on the right. The organic ranking on the left is a result of various techniques - content writing, blogging, meta tagging, linking and more.